LAIZA APONTE
illustrator/visual artist
Hello!
Welcome to my portfolio! Life has truly been a roller coaster ride, and I wouldn’t change a thing. I'm grateful for the dreams I've made a reality, each one representing a significant step on my journey. This collection showcases my projects and published work, reflecting the milestones I've achieved and the wonderful life I lead.
Enjoy exploring!
Laiza A.
Graphic Design / Illustrations
As a freelancer and in-house graphic designer and illustrator, my journey has been immensely rewarding. Working closely with clients has enhanced my creativity and deepened my insight into their needs. Every project has played a unique role in my growth and skill development, making each experience genuinely fulfilling.
UX Design
My experience learning about UX Design has been truly wonderful. Each new concept has opened my eyes to the importance of user-centered design, and I’m excited to apply these principles in real-world projects. The journey been both enriching and inspiring, fueling my passion for creating intuitive and engaging experiences.
LOW FIDELITY
HIGH FIDELITY
Scenario: ComfyJeans is launching a new collection called “Colorful Jeans” that they want to prominently feature on their homepage to capture user attention first.
Comfortable jeans that don’t compromise on style. Enjoy free shipping and delivery. The target audience is college students. Optimize the website primarily for product sales while showcasing current promotions. Additionally, encourage users to subscribe to the newsletter as a secondary goal. The primary brand color is Han Purple #4800FF.
Step 2: ComfyJeans aims to add a top banner or website notification bar to promote “free shipping for 24 hours.” One of the developers has created a banner with a Han Purple #4800FF background and #000000 text color. The selected colors, including the primary brand color, are visually appealing and provide sufficient contrast for readability (as verified by a contrast check tool). The banner ensures a contrast ratio.
LOW FIDELITY
HIGH FIDELITY
